The Significance of Camping in Promoting Nature Tourism , A field study on Riyadh tourists in line with Saudi Arabia's vision 2030

Taibah, Hassan; Al-Hilali, Ayman; Huzaim, Waleed

doi:10.21608/kjao.2023.286091

The Significance of Camping in Promoting Nature Tourism , A field study on Riyadh tourists in line with Saudi Arabia's vision 2030

نوع المستند : المقالة الأصلية

المؤلفون

¹ Associate Professor -Department of Public Administration Faculty of Economics and Administration King Abdulaziz University

² Chief Executive Officer Alpha Sky DMCC

³ Media manager - PR & Communication - The National Center for Performance Measurement "Adaa" Riyadh, Saudi Arabia

10.21608/kjao.2023.286091

المستخلص

Saudi Arabia (SA) has been working on diversifying its economy, and banking on nature tourism is a practical approach deployed in this direction. Hence, the past few decades have seen exponential growth in international tourism. The government has identified tourism as a priority investment niche that can potentially replace oil dependence and dominance. This has, in turn, led to making the tourism field a multi-billion-dollar industry that SA would like to invest in and reap the rewards from. Currently, SA tourists enjoy various activities, but camping seems unexplored. This paper investigates the effect of camping in promoting nature tourism in Riyadh, the capital city, to increase the influx of tourists. Electronic data collection of 325 responses from Riyadh tourists was conducted through Formplus. The findings indicate that camping is becoming popular, and there is an upward trend in its market in Riyadh. Both the public and private sectors in the country have to invest a considerable amount in starting this type of tourism.